Social media measurement

Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand. Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics. This is followed by defining possible social strategies to be used to achieve the goal. Then the next step is designing strategies to be used and setting up configuration tools that ease the process of collecting the data. In the next step, strategies and tools are deployed in real-time. This step involves conducting Quality Assurance tests of the methods deployed to collect the data. And in the final step, data collected from the system is analyzed and if the need arises, it is refined on the run time to enhance the methodologies used. The last step ensures that the result obtained is more aligned with the goal defined in the first step. == Data Acquisition == Acquiring data from social media is in demand of an exploring the user participation and population with the purpose of retrieving and collecting so many kinds of data(ex: comments, downloads etc.). There are several prevalent techniques to acquire data such as Network traffic analysis, Ad-hoc application and Crawling Network Traffic Analysis - Network traffic analysis is the process of capturing network traffic and observing it closely to determine what is happening in the network. It is primarily done to improve the performance, security and other general management of the network. However concerned about the potential tort of privacy on the Internet, network traffic analysis is always restricted by the government. Furthermore, high-speed links are not adaptable to traffic analysis because of the possible overload problem according to the packet sniffing mechanism Ad-hoc Application - Ad-hoc application is a kind of application that provides services and games to social network users by developing the APIs offered by social network companies (Facebook Developer Platform). The infrastructure of Ad-hoc application allows the user to interact with the interface layer instead of the application servers. The API provides a path for application to access information after the user login. Moreover, the size of the data set collected vary with the popularity of the social media platform i.e. social media platforms having high number of users will have more data than platforms having less user base. Scraping is a process in which the APIs collect online data from social media. The data collected from Scraping is in raw format. However, having access to these types of data is a bit difficult because of its commercial value. Crawling - Crawling is a process in which a web crawler creates indexes of all the words in a web-page, stores them, then follows all the hyperlinks and indexes on that page and again stores them. It is the most popular technique for data acquisition and is also well known for its easy operation based on prevalent Object-Orientated Programming Language (Java or Python etc.). And most important, social network companies (YouTube, Flicker, Facebook, Instagram, etc.) are friendly to crawling techniques by providing public APIs == Applications == === For branding === Monitoring social media allows researchers to find insights into a brand's overall visibility on social media, to measure the impact of campaigns, to identify opportunities for engagement, to assess competitor activity and share of voice, and to detect impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of a cross-section of groups that include market researchers, PR staff, marketing teams, social-engagement, and community staff, agencies and sales teams. Several different providers have developed tools to facilitate the monitoring of a variety of social media channels - from blogging to internet video to internet forums. This allows companies to track what consumers say about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms. === In government === Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments. Monitoring is a tradition within the public sector, and social-media monitoring provides a real-time approach to detecting and responding to social developments. Governments have come to realize the need for strategies to cope with surprises from the rapid expansion of public issues. Sobkowicz introduced a framework with three blocks of social-media opinion tracking, simulating and forecasting. It includes: real-time detection of emotions, topics and opinions information-flow modelling and agent-based simulation modeling of opinion networks Bekkers introduced the application of social media monitoring in the Netherlands. Public organizations in the Netherlands (such as the Tax Agency and the Education Ministry) have started to use social media monitoring to obtain better insights into the sentiments of target groups. On the one hand, the public sector will be enabled to provide timely and efficient answers to the public by using social media monitoring techniques, but on the other hand, they also have to deal with concerns about ethical issues such as transparency and privacy. == Quantifying social media == Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and evaluate the usefulness of a social media presence. It can be difficult to measure all social media conversations. Due to privacy settings and other issues, not all social media conversations can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. In order to access social media data (posts, Tweets, and meta-data) and to analyze and monitor social media, many companies use software technologies built for business. These range from in-platform analytics dashboards to dedicated third-party platforms, which offer more advanced capabilities including cross-platform audience intelligence, sentiment analysis, and trend detection at scale. == Location-based == Most social media networks allow users to add a location to their posts (reference all of our feeds). The location can be classified as either 'at-the-location' or 'about-the-location'. "'At-the-location' services can be defined as services where location-based content is created at the geographic location. 'About-the-location' services can be defined as services which are referring to a particular location but the content is not necessarily created in this particular physical place." The added information available from geotagged (link to Geotagging article) posts means that they can be displayed on a map. This means that a location can be used as the start of a social media search rather than a keyword or hashtag. This has major implications for disaster relief, event monitoring, safety and security professionals since a large portion of their job is related to tracking and monitoring specific locations. == Technologies used == Various monitoring platforms use different technologies for social media monitoring and measurement. These technology providers may connect to the API provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data. Facebook's Graph API is one such API that social media monitoring solution products would connect to pull data from. Some social media monitoring and analytics companies use calls to data providers each time an end-user d

TAChart

TAChart is a component for the Lazarus IDE that provides charting services. Similar to Tchart and Teechart for Delphi it supports a collection of different chart types including bar charts, pie charts, line charts and point series. Apart from a screen canvas, output is possible in form of SVG, OpenGL, printer, WMF, and other formats. TAChart is bundled with the Lazarus Component Library. Although not intended to be a TChart clone, why its usage differs in certain points, its basic functionality is very similar and some source code written for TeeChart may be reused. == History == The first version of TAChart was developed by Philippe Martinole for the TeleAuto project, a program for automation of astronomic observations. Later functionality was introduced by Luis Rodrigues while porting the Epanet application from Delphi to Lazarus. In the ensuing years the code has extensively rewritten, expanded and is now maintained by Alexander Klenin. == Data sources == TAChart is able to use input from various sources. Examples include lists of real values, user defined buffers in the computer's memory, vectors of random values, fields in databases, calculated values provided by pre-defined functions and results of embedded code written in Pascal Script

MRF optimization via dual decomposition

In dual decomposition a problem is broken into smaller subproblems and a solution to the relaxed problem is found. This method can be employed for MRF optimization. Dual decomposition is applied to markov logic programs as an inference technique. == Background == Discrete MRF Optimization (inference) is very important in Machine Learning and Computer vision, which is realized on CUDA graphical processing units. Consider a graph G = ( V , E ) {\displaystyle G=(V,E)} with nodes V {\displaystyle V} and Edges E {\displaystyle E} . The goal is to assign a label l p {\displaystyle l_{p}} to each p ∈ V {\displaystyle p\in V} so that the MRF Energy is minimized: (1) min Σ p ∈ V θ p ( l p ) + Σ p q ∈ ε θ p q ( l p ) ( l q ) {\displaystyle \min \Sigma _{p\in V}\theta _{p}(l_{p})+\Sigma _{pq\in \varepsilon }\theta _{pq}(l_{p})(l_{q})} Major MRF Optimization methods are based on Graph cuts or Message passing. They rely on the following integer linear programming formulation (2) min x E ( θ , x ) = θ . x = ∑ p ∈ V θ p . x p + ∑ p q ∈ ε θ p q . x p q {\displaystyle \min _{x}E(\theta ,x)=\theta .x=\sum _{p\in V}\theta _{p}.x_{p}+\sum _{pq\in \varepsilon }\theta _{pq}.x_{pq}} In many applications, the MRF-variables are {0,1}-variables that satisfy: x p ( l ) = 1 {\displaystyle x_{p}(l)=1} ⇔ {\displaystyle \Leftrightarrow } label l {\displaystyle l} is assigned to p {\displaystyle p} , while x p q ( l , l ′ ) = 1 {\displaystyle x_{pq}(l,l^{\prime })=1} , labels l , l ′ {\displaystyle l,l^{\prime }} are assigned to p , q {\displaystyle p,q} . == Dual Decomposition == The main idea behind decomposition is surprisingly simple: decompose your original complex problem into smaller solvable subproblems, extract a solution by cleverly combining the solutions from these subproblems. A sample problem to decompose: min x Σ i f i ( x ) {\displaystyle \min _{x}\Sigma _{i}f^{i}(x)} where x ∈ C {\displaystyle x\in C} In this problem, separately minimizing every single f i ( x ) {\displaystyle f^{i}(x)} over x {\displaystyle x} is easy; but minimizing their sum is a complex problem. So the problem needs to get decomposed using auxiliary variables { x i } {\displaystyle \{x^{i}\}} and the problem will be as follows: min { x i } , x Σ i f i ( x i ) {\displaystyle \min _{\{x^{i}\},x}\Sigma _{i}f^{i}(x^{i})} where x i ∈ C , x i = x {\displaystyle x^{i}\in C,x^{i}=x} Now we can relax the constraints by multipliers { λ i } {\displaystyle \{\lambda ^{i}\}} which gives us the following Lagrangian dual function: g ( { λ i } ) = min { x i ∈ C } , x Σ i f i ( x i ) + Σ i λ i . ( x i − x ) = min { x i ∈ C } , x Σ i [ f i ( x i ) + λ i . x i ] − ( Σ i λ i ) x {\displaystyle g(\{\lambda ^{i}\})=\min _{\{x^{i}\in C\},x}\Sigma _{i}f^{i}(x^{i})+\Sigma _{i}\lambda ^{i}.(x^{i}-x)=\min _{\{x^{i}\in C\},x}\Sigma _{i}[f^{i}(x^{i})+\lambda ^{i}.x^{i}]-(\Sigma _{i}\lambda ^{i})x} Now we eliminate x {\displaystyle x} from the dual function by minimizing over x {\displaystyle x} and dual function becomes: g ( { λ i } ) = min { x i ∈ C } Σ i [ f i ( x i ) + λ i . x i ] {\displaystyle g(\{\lambda ^{i}\})=\min _{\{x^{i}\in C\}}\Sigma _{i}[f^{i}(x^{i})+\lambda ^{i}.x^{i}]} We can set up a Lagrangian dual problem: (3) max { λ i } ∈ Λ g ( λ i ) = Σ i g i ( x i ) , {\displaystyle \max _{\{\lambda ^{i}\}\in \Lambda }g({\lambda ^{i}})=\Sigma _{i}g^{i}(x^{i}),} The Master problem (4) g i ( x i ) = m i n x i f i ( x i ) + λ i . x i {\displaystyle g^{i}(x^{i})=min_{x^{i}}f^{i}(x^{i})+\lambda ^{i}.x^{i}} where x i ∈ C {\displaystyle x^{i}\in C} The Slave problems == MRF optimization via Dual Decomposition == The original MRF optimization problem is NP-hard and we need to transform it into something easier. τ {\displaystyle \tau } is a set of sub-trees of graph G {\displaystyle G} where its trees cover all nodes and edges of the main graph. And MRFs defined for every tree T {\displaystyle T} in τ {\displaystyle \tau } will be smaller. The vector of MRF parameters is θ T {\displaystyle \theta ^{T}} and the vector of MRF variables is x T {\displaystyle x^{T}} , these two are just smaller in comparison with original MRF vectors θ , x {\displaystyle \theta ,x} . For all vectors θ T {\displaystyle \theta ^{T}} we'll have the following: (5) ∑ T ∈ τ ( p ) θ p T = θ p , ∑ T ∈ τ ( p q ) θ p q T = θ p q . {\displaystyle \sum _{T\in \tau (p)}\theta _{p}^{T}=\theta _{p},\sum _{T\in \tau (pq)}\theta _{pq}^{T}=\theta _{pq}.} Where τ ( p ) {\displaystyle \tau (p)} and τ ( p q ) {\displaystyle \tau (pq)} denote all trees of τ {\displaystyle \tau } than contain node p {\displaystyle p} and edge p q {\displaystyle pq} respectively. We simply can write: (6) E ( θ , x ) = ∑ T ∈ τ E ( θ T , x T ) {\displaystyle E(\theta ,x)=\sum _{T\in \tau }E(\theta ^{T},x^{T})} And our constraints will be: (7) x T ∈ χ T , x T = x | T , ∀ T ∈ τ {\displaystyle x^{T}\in \chi ^{T},x^{T}=x_{|T},\forall T\in \tau } Our original MRF problem will become: (8) min { x T } , x Σ T ∈ τ E ( θ T , x T ) {\displaystyle \min _{\{x^{T}\},x}\Sigma _{T\in \tau }E(\theta ^{T},x^{T})} where x T ∈ χ T , ∀ T ∈ τ {\displaystyle x^{T}\in \chi ^{T},\forall T\in \tau } and x T ∈ x | T , ∀ T ∈ τ {\displaystyle x^{T}\in x_{|T},\forall T\in \tau } And we'll have the dual problem we were seeking: (9) max { λ T } ∈ Λ g ( { λ T } ) = ∑ T ∈ τ g T ( λ T ) , {\displaystyle \max _{\{\lambda ^{T}\}\in \Lambda }g(\{\lambda ^{T}\})=\sum _{T\in \tau }g^{T}(\lambda ^{T}),} The Master problem where each function g T ( . ) {\displaystyle g^{T}(.)} is defined as: (10) g T ( λ T ) = min x T E ( θ T + λ T , x T ) {\displaystyle g^{T}(\lambda ^{T})=\min _{x^{T}}E(\theta ^{T}+\lambda ^{T},x^{T})} where x T ∈ χ T {\displaystyle x^{T}\in \chi ^{T}} The Slave problems == Theoretical Properties == Theorem 1. Lagrangian relaxation (9) is equivalent to the LP relaxation of (2). min { x T } , x { E ( x , θ ) | x p T = s p , x T ∈ CONVEXHULL ( χ T ) } {\displaystyle \min _{\{x^{T}\},x}\{E(x,\theta )|x_{p}^{T}=s_{p},x^{T}\in {\text{CONVEXHULL}}(\chi ^{T})\}} Theorem 2. If the sequence of multipliers { α t } {\displaystyle \{\alpha _{t}\}} satisfies α t ≥ 0 , lim t → ∞ α t = 0 , ∑ t = 0 ∞ α t = ∞ {\displaystyle \alpha _{t}\geq 0,\lim _{t\to \infty }\alpha _{t}=0,\sum _{t=0}^{\infty }\alpha _{t}=\infty } then the algorithm converges to the optimal solution of (9). Theorem 3. The distance of the current solution { θ T } {\displaystyle \{\theta ^{T}\}} to the optimal solution { θ ¯ T } {\displaystyle \{{\bar {\theta }}^{T}\}} , which decreases at every iteration. Theorem 4. Any solution obtained by the method satisfies the WTA (weak tree agreement) condition. Theorem 5. For binary MRFs with sub-modular energies, the method computes a globally optimal solution.

Bidyut Baran Chaudhuri

Bidyut Baran Chaudhuri (B. B. Chauduri) is a senior computer scientist and an emeritus professor of Techno India University in West Bengal, India. He is also adjuncted to Indian Statistical Institute, where he was a professor for about three decades. He was the founding Head of Computer Vision and Pattern Recognition Unit (which was established in 1994) of ISI. Moreover, he was a J.C. Bose Fellow and Indian National Academy of Engineering Distinguished Professor at ISI. He was the vice-president of the Society for Natural Language Technology Research (SNLTR). His primary research contributes to the fields of computer vision, image processing and pattern recognition. He is a pioneer of "Indian language script OCR". == Education == Chaudhuri received his BSc (Hons.), BTech and MTech degrees from University of Calcutta, India in 1969, 1972 and 1974, respectively and PhD Degree from Indian Institute of Technology Kanpur in 1980. He did his post-doc work during 1981-1982 from Queen's University, U.K, through Leverhulme Overseas Fellowship. He also worked as a visiting faculty at Tech University, Hannover during 1986-87 as well as at GSF Institute of Radiation Protection (now Leibnitz Institute), Munich in 1990 and 1992. == Awards and recognition == Chaudhuri has been elected as a Life Fellow of IEEE "for contributions to pattern recognition, especially Indian language script OCR, document processing and natural language processing". He has become a Fellow of International Association for Pattern Recognition (IAPR) "for contributions to character recognition and speech synthesis in Indian language". He is also Fellow of The World Academy of Sciences (TWAS), Indian National Science Academy (INSA), Indian National Academy of Engineering (INAE), National Academy of Sciences (NASI), and Institute of Electronics and Telecommunication Engineering (IETE). In 2011, Chaudhuri received the Om Prakash Bhasin Award for his contribution in the field of electronics and information technology. Chaudhuri's interview on some of his works has been reported in Indian newspaper as well. He is within world's top 2% scientists and top-10 Indian AI scientists according to a study conducted by Stanford University. He has also been featured as top-10 machine learning researcher from India.

Network eavesdropping

Network eavesdropping, also known as eavesdropping attack, sniffing attack, or snooping attack, is a method that retrieves user information through the internet. This attack happens on electronic devices like computers and smartphones. This network attack typically happens under the usage of unsecured networks, such as public wifi connections or shared electronic devices. Eavesdropping attacks through the network is considered one of the most urgent threats in industries that rely on collecting and storing data. Internet users use eavesdropping via the Internet to improve information security. A typical network eavesdropper may be called a Black-hat hacker and is considered a low-level hacker as it is simple to network eavesdrop successfully. The threat of network eavesdroppers is a growing concern. Research and discussions are brought up in the public's eye, for instance, types of eavesdropping, open-source tools, and commercial tools to prevent eavesdropping. Models against network eavesdropping attempts are built and developed as privacy is increasingly valued. Sections on cases of successful network eavesdropping attempts and its laws and policies in the National Security Agency are mentioned. Some laws include the Electronic Communications Privacy Act and the Foreign Intelligence Surveillance Act. == Types of attacks == Types of network eavesdropping include intervening in the process of decryption of messages on communication systems, attempting to access documents stored in a network system, and listening on electronic devices. Types include electronic performance monitoring and control systems, keystroke logging, man-in-the-middle attacks, observing exit nodes on a network, and Skype & Type. === Electronic performance monitoring and control systems (EPMCSs) === Electronic performance monitoring and control systems are used by employees or companies and organizations to collect, store, analyze, and report actions or performances of employers when they are working. The beginning of this system is used to increase the efficiency of workers, but instances of unintentional eavesdropping can occur, for example, when employees' casual phone calls or conversations would be recorded. === Keystroke logging === Keystroke logging is a program that can oversee the writing process of the user. It can be used to analyze the user's typing activities, as keystroke logging provides detailed information on activities like typing speed, pausing, deletion of texts, and more behaviors. By monitoring the activities and sounds of the keyboard strikes, the message typed by the user can be translated. Although keystroke logging systems do not explain reasons for pauses or deletion of texts, it allows attackers to analyze text information. Keystroke logging can also be used with eye-tracking devices which monitor the movements of the user's eyes to determine patterns of the user's typing actions which can be used to explain the reasons for pauses or deletion of texts. === Man-in-the-middle attack (MitM) === A Man-in-the-middle attack is an active eavesdropping method that intrudes on the network system. It can retrieve and alter the information sent between two parties without anyone noticing. The attacker hijacks the communication systems and gains control over the transport of data, but cannot insert voice messages that sound or act like the actual users. Attackers also create independent communications through the system with the users acting as if the conversation between users is private. The "man-in-the-middle" can also be referred to as lurkers in a social context. A lurker is a person who rarely or never posts anything online, but the person stays online and observes other users' actions. Lurking can be valuable as it lets people gain knowledge from other users. However, like eavesdropping, lurking into other users' private information violates privacy and social norms. === Observing exit nodes === Distributed networks including communication networks are usually designed so that nodes can enter and exit the network freely. However, this poses a danger in which attacks can easily access the system and may cause serious consequences, for example, leakage of the user's phone number or credit card number. In many anonymous network pathways, the last node before exiting the network may contain actual information sent by users. Tor exit nodes are an example. Tor is an anonymous communication system that allows users to hide their IP addresses. It also has layers of encryption that protect information sent between users from eavesdropping attempts trying to observe the network traffic. However, Tor exit nodes are used to eavesdrop at the end of the network traffic. The last node in the network path flowing through the traffic, for instance, Tor exit nodes, can acquire original information or messages that were transmitted between different users. === Skype & Type (S&T) === Skype & Type (S&T) is a new keyboard acoustic eavesdropping attack that takes advantage of Voice-over IP (VoIP). S&T is practical and can be used in many applications in the real world, as it does not require attackers to be close to the victim and it can work with only some leaked keystrokes instead of every keystroke. With some knowledge of the victim's typing patterns, attackers can gain a 91.7% accuracy typed by the victim. Different recording devices including laptop microphones, smartphones, and headset microphones can be used for attackers to eavesdrop on the victim's style and speed of typing. It is especially dangerous when attackers know what language the victim is typing in. == Tools to prevent eavesdropping attacks == Computer programs where the source code of the system is shared with the public for free or for commercial use can be used to prevent network eavesdropping. They are often modified to cater to different network systems, and the tools are specific in what task it performs. In this case, Advanced Encryption Standard-256, Bro, Chaosreader, CommView, Firewalls, Security Agencies, Snort, Tcptrace, and Wireshark are tools that address network security and network eavesdropping. === Advanced encryption standard-256 (AES-256) === It is a cipher block chaining (CBC) mode for ciphered messages and hash-based message codes. The AES-256 contains 256 keys for identifying the actual user, and it represents the standard used for securing many layers on the internet. AES-256 is used by Zoom Phone apps that help encrypt chat messages sent by Zoom users. If this feature is used in the app, users will only see encrypted chats when they use the app, and notifications of an encrypted chat will be sent with no content involved. === Bro === Bro is a system that detects network attackers and abnormal traffic on the internet. It emerged at the University of California, Berkeley that detects invading network systems. The system does not apply to the detection of eavesdropping by default, but can be modified to an offline analyzing tool for eavesdropping attacks. Bro runs under Digital Unix, FreeBSD, IRIX, SunOS, and Solaris operating systems, with the implementation of approximately 22,000 lines of C++ and 1,900 lines of Bro. It is still in the process of development for real-world applications. === Chaosreader === Chaosreader is a simplified version of many open-source eavesdropping tools. It creates HTML pages on the content of when a network intrusion is detected. No actions are taken when an attack occurs and only information such as time, network location on which system or wall the user is trying to attack will be recorded. === CommView === CommView is specific to Windows systems which limits real-world applications because of its specific system usage. It captures network traffic and eavesdropping attempts by using packet analyzing and decoding. === Firewalls === Firewall technology filters network traffic and blocks malicious users from attacking the network system. It prevents users from intruding into private networks. Having a firewall in the entrance to a network system requires user authentications before allowing actions performed by users. There are different types of firewall technologies that can be applied to different types of networks. === Security agencies === A Secure Node Identification Agent is a mobile agent used to distinguish secure neighbor nodes and informs the Node Monitoring System (NMOA). The NMOA stays within nodes and monitors the energy exerted, and receives information about nodes including node ID, location, signal strength, hop counts, and more. It detects nodes nearby that are moving out of range by comparing signal strengths. The NMOA signals the Secure Node Identification Agent (SNIA) and updates each other on neighboring node information. The Node BlackBoard is a knowledge base that reads and updates the agents, acting as the brain of the security system. The Node Key Management agent is created when an encryption key is inserted to th

Best AI Avatar Generators in 2026

Looking for the best AI avatar generator? An AI avatar generator is software that uses machine learning to help you get more done — it can save you hours every week by automating repetitive work. Most options offer a generous free tier, with paid plans unlocking higher limits, faster processing, and team features. Whether you are a beginner or a pro, the right AI avatar generator slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.

TAChart

Top 10 AI Video Editors Compared (2026)

MRF optimization via dual decomposition

Bidyut Baran Chaudhuri

Network eavesdropping

Best AI Avatar Generators in 2026

Related Articles